SMM
Meta Ads Performance: Holiday E-Commerce Blitz
$112K December campaign driving 5.0 ROAS through precision targeting and conversion optimization.
Client:
Confidential Beauty E-Commerce Brand
Duration:
31 days (December 2024)
Project Overview
Executed an end-to-end holiday shopping campaign for an e-commerce brand across Facebook and Instagram, leveraging Meta’s Advantage+ shopping campaigns combined with manual bidding strategies. Implemented a three-phase approach: 1) Broad awareness (Dec 1-10) using carousel and collection ads, 2) Retargeting (Dec 11-20) with dynamic product ads, and 3) Urgency phase (Dec 21-31) featuring limited-time offer ads. Developed 22 creative variants optimized for each placement (Stories, Reels, Feed) and audience segment, with daily creative performance analysis and budget reallocation.
Key Results
- $561,500 in revenue (5.0 ROAS)
- 20.5 million impressions
- 5.4 million unique reach
- 263,900 clicks (1.29% CTR)
- $0.43 average cost-per-click
- 18% conversion rate (site-wide average)
- 3.2x higher AOV from retargeting campaigns
Tools & Technologies
- Meta Ads Manager
- Meta Pixel
- Conversions API
- Google Analytics 4
- Northbeam (for attribution)
- Canva (for rapid creative iterations)
- Klaviyo (for email retargeting integration)
“This campaign accounted for 28% of our Q4 revenue. The strategic phasing and relentless creative optimization helped us dominate the competitive holiday beauty market while maintaining healthy margins.”
— Client VP of Digital Marketing