SMM
Fitness App Launch: YouTube Awareness Campaign
2-week YouTube blitz generating 758K+ views and 280 conversions for fitness app launch.
Client:
Confidential Fitness Tech Startup
Duration:
2 weeks
Project Overview
Designed and executed a high-velocity YouTube awareness campaign for a new fitness app launch, combining precise audience targeting with viral-worthy creative. Developed a three-tiered audience strategy targeting: 1) Core fitness enthusiasts (bodybuilders, HIIT followers), 2) Wearable tech users (Fitbit/Apple Watch owners), and 3) Lifestyle seekers (health podcast listeners, supplement buyers). Created 6-second bumper ads for reach and 30-second story-driven skippable ads for consideration, with each creative version tailored to specific audience segments. Implemented a dayparting strategy to capitalize on peak fitness motivation hours (5-8AM and 6-9PM).
Key Results
- 758,000+ video views (82% organic reach)
- 32.9 million impressions
- 2.30% CTR (3.4x category average)
- $0.04 CPV (41% below target)
- 280 high-intent conversions
- 18% view-through rate to website
- 1:28 average watch time (skippable ads)
Tools & Technologies
- YouTube Ads
- YouTube SEO
- YouTube Analytics
- Google Ads
- Google Analytics 4
- Adobe Premiere Pro
- VidIQ
- Hotjar (for landing page analysis)
“This campaign single-handedly drove our successful app launch. The strategic audience segmentation and data-driven creative approach delivered both massive awareness and quality leads that converted to paying subscribers.”
— Client CMO (Confidential Fitness App)