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SEO

SEO & Digital Strategy for WooCommerce Website

Full-funnel digital strategy for SaksFifthAvenue.com combining PPC, SEO, and conversion optimization.

Client:

Saks Fifth Avenue

Duration:

9 months

Project Overview

For SaksFifthAvenue.com, I executed a full-funnel digital strategy that included managing high-performing PPC campaigns, implementing effective SEO practices, and optimizing landing pages through CRO techniques. Additionally, I led the development of custom landing pages designed to align with user intent and campaign goals. These combined efforts significantly improved organic visibility, enhanced ad performance, and maximized the overall ROI of the website.

Key Results

  • 28% increase in organic traffic
  • 22% improvement in PPC conversion rates
  • 40% boost in revenue per visitor (RPV)
  • 15% higher average order value (AOV)
  • 35% reduction in cart abandonment rate

Tools & Technologies

  • Optimizely
  • PPC Campaign Setup & Management
  • WooCommerce
  • Website Customization
  • Google Ads
  • Google Analytics
  • SEMrush
  • Optimizely
  • Yoast SEO
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“The integrated approach to our e-commerce platform delivered exceptional results across all digital metrics. The strategic combination of paid media and organic growth tactics set a new performance benchmark for our online store.”

— Emily Rodriguez, Director of E-Commerce at Saks Fifth Avenue