Web Development
SEO & PPC for Minimalist E-Commerce Website
Integrated digital marketing strategy for Allbirds.com combining minimalist design with high-performance SEO and PPC.
Client:
Allbirds
Duration:
12 months
Project Overview
Allbirds.com is thoughtfully designed with a minimalist, user-friendly interface that reflects the brand’s commitment to sustainability and simplicity. The website combines clean visuals, intuitive navigation, and storytelling elements to enhance the customer experience and clearly communicate the eco-conscious values behind each product. I led both the SEO and PPC efforts for Allbirds, focusing on technical optimization, content strategy, and targeted ad campaigns that aligned with the brand’s aesthetic and values.
Key Results
- 42% increase in organic traffic (YoY)
- 35% improvement in PPC conversion rate
- 28% faster page load speed
- 50% more branded search queries
- 4.8/5 average UX satisfaction score
Tools & Technologies
- SEO Content
- SEO Strategy
- SEO Performance
- SEO Backlinking
- PPC Campaign Setup & Management
- Google Ads
- Google Analytics 4
- Ahrefs
- Figma (for UX collaboration)
“The perfect synergy between our minimalist design and their digital marketing expertise elevated our online performance while maintaining brand integrity. The SEO and PPC strategies felt authentically Allbirds.”
— David Wilson, Head of Digital at Allbirds