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SMM

Website Branding & PPC Marketing

Comprehensive digital transformation for Midas Safety combining PPC, branding, and SEO strategies.

Client:

Midas Safety

Duration:

6 months

Project Overview

Managed PPC marketing, website design, and SEO for Midas Safety, ensuring a seamless digital presence and high search visibility. By optimizing paid ad campaigns, refining website UI/UX, and implementing effective SEO strategies, I boosted organic traffic, improved search rankings, and enhanced user engagement. These efforts resulted in increased lead generation, higher conversions, and a strong ROI.

Key Results

  • 40% increase in qualified leads
  • 35% improvement in PPC conversion rates
  • 50% boost in branded search traffic
  • 25% reduction in bounce rate
  • 4.5x return on ad spend (ROAS)

Tools & Technologies

  • Branding
  • PPC Campaign Setup & Management
  • Marketing
  • SEO Audit
  • Google Ads
  • Google Analytics
  • Figma
  • Hotjar
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“The holistic approach to our digital presence transformed our online performance. The combination of strategic PPC management and UX improvements delivered measurable business results.”

— Sarah Johnson, Digital Marketing Manager at Midas Safety