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SEO & PPC Marketing for SparkCompass

Comprehensive SEO and PPC strategy for a smart city engagement platform driving traffic and conversions.

Client:

SparkCompass

Duration:

3 months

Project Overview

Managed the SEO and PPC marketing for SparkCompass, an innovative smart city and engagement platform. Through strategic on-page SEO, keyword optimization, and high-quality backlink building, I improved the website’s organic visibility. Concurrently, I launched and managed Google Ads campaigns that were finely targeted to ideal audiences. These efforts resulted in a 30% increase in organic traffic and a 45% boost in lead conversions within the first three months, significantly improving ROI and brand visibility.

Key Results

  • 30% increase in organic traffic
  • 45% boost in lead conversions
  • 25% improvement in keyword rankings
  • 40% reduction in PPC cost-per-acquisition
  • 60% increase in branded search volume

Tools & Technologies

  • SEO Audit
  • SEO Content
  • SEO Strategy
  • SEO Backlinking
  • SEO Performance
  • Google Ads
  • Google Analytics
  • SEMrush
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“The combined SEO and PPC strategy delivered exceptional results faster than we anticipated. The team’s data-driven approach and continuous optimization significantly improved our digital marketing ROI.”

— Michael Chen, Marketing Director at SparkCompass