As the Senior Shopify Developer for Bella Plush, I transformed their underperforming Shopify store into a high-converting, fast-loading eCommerce platform. The original store suffered from slow load times and a confusing user interface that didn’t reflect the brand’s modern aesthetic. I revamped the layout, improved mobile responsiveness, and implemented performance optimization strategies. As a result, the store saw a significant increase in engagement, customer retention, and sales.