SEM
PPC & Conversion Optimization for Real Estate
Performance-driven digital strategy for 3GRealEstate.com combining targeted PPC with conversion optimization.
Client:
3G Real Estate
Duration:
7 months
Project Overview
For 3GRealEstate.com, I managed a comprehensive digital marketing strategy that included running targeted PPC campaigns, executing on-page and technical SEO, and optimizing landing pages for higher conversions (CRO). I developed custom landing pages tailored to specific audience segments (first-time buyers, investors, luxury properties) with dynamic content and geo-targeted offers. The strategy focused on high-intent keywords and hyper-local targeting to maximize lead quality while reducing customer acquisition costs.
Key Results
- 55% increase in qualified leads
- 40% reduction in cost-per-lead
- 28% improvement in ad conversion rate
- 3.2x return on ad spend (ROAS)
- 22% faster lead response time
Tools & Technologies
- Google Ads
- Google AdSense
- PPC Campaign Setup & Management
- Campaign Management
- Google Analytics 4
- Hotjar
- SEMrush
- Unbounce (for landing pages)
- CallRail (for lead tracking)
“Our digital transformation in the competitive real estate market exceeded all expectations. The targeted PPC strategy delivered high-quality leads that actually converted to closings, while the landing page optimizations significantly improved our conversion funnel.”
— Robert Chen, Marketing Director at 3G Real Estate